Indian companies are seizing the opportunity to introduce millet-based products to global markets, capitalizing on their recent prominence at the G20 Summit in New Delhi and the United Nations' recognition of 2023 as the International Year of Millets, top executives from prominent firms told ET. Companies are venturing into this domain despite challenges in millet cultivation due to changing climates and the limited domestic infrastructure for storage and processing.
Suhasini Sampath, co-founder of the ITC-supported health foods brand Yoga Bar, known for its millet-based snack bars, muesli, chocos, and infant foods under the Yoga Baby label, revealed that they are working closely with the ITC exports team to expand their product presence in the United States (US) and the United Arab Emirates (UAE). Suhasini Sampath told ET that with trademark preparations in foreign markets in place, the aim is to aggressively take millets overseas. Jayen Mehta, Managing Director of Amul, disclosed plans to introduce millet-based cone ice-cream,wafer chocolate cookies, and bread in about 40 countries where their consumer products are regularly exported.
India is the world's largest millet producer and second largest exporter of varieties like jowar, bajra, and ragi. Tata Consumer, in collaboration with Tesco, is set to bring its Soulfull brand of millet-based cereals to the United Kingdom
Food ∙ .....
Thursday, August 14, 2025 
